Does the Use of Media and Other Information Sources Cause the Perceived Experience of Climate Change or is it the Other Way Around?

The perceived experience of climate change can be an important motivator of individual climate action. Recent scholarship argued that the use of media and other information sources is a basis of perceived experience. The current study analyzed a cross-lagged panel model to know if the use of information causes perceived experience or vice versa. Analysis of longitudinal data from a sample of Singapore residents (N = 466) showed that the use of traditional media, but not social media or interpersonal sources, explained change in perceived experience. In contrast, perceived experience explained change in the use of traditional media and interpersonal communication. We discuss these findings vis-à-vis the reinforcing spirals model of media effects and offer practical insights for climate change communicators, especially journalists.