Investigating Collective Emotional Structures: Theoretical and Analytical Implications of the ‘Deep Story’ Concept

Since Hochschild proposed the notion of a ‘deep story’ to address a collective emotional structure (particularly resentment) underpinning political attitudes and social divisions in the contemporary USA, this category has been widely embraced across social sciences to reflect upon links between sedimented emotions, motivations, actions and means of social mobilization. Simultaneously, however, criticism of this concept has been articulated which pointed out that Hochschild was inconsistent in her understanding of deep stories and the role this category performs in a sociological investigation. Acknowledging critical addresses presented so far, the article aims at the reconstruction of this concept as an analytical device which can be used to account for collective emotional dynamics accompanying prolonged social transformations. I propose that a deep story can be best understood as a social space in which emotions emerge through an interactional, collaborative process of storytelling. I draw, first, from social-psychological investigations into collective processes of meaning-making to analyse the interplay between the emergence of group-based cognitive categories and their affective implications. Second, I employ narrative theories to account for socio-psychological processes in which group-based, collectively generated cognitive and affective elements are integrated into actual lifeworlds and deployed in sense-making. Finally, I consider the insights pertaining to emotions collectively felt and practised to reflect upon the social dynamic of emotion-sharing. I argue that the notion of a ‘deep story’ is analytically useful only insofar it is embedded in clearly articulated theoretical assertions about cognitive and affective, collective and interpersonal, dynamics of meaning-making.