营销
产品(数学)
投资(军事)
业务
产业组织
产品设计
过程(计算)
新产品开发
经济
计算机科学
几何学
政治学
数学
政治
法学
操作系统
作者
Jeffrey D. Shulman,Zheyin Gu
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2023-05-05
卷期号:43 (1): 73-91
被引量:3
标识
DOI:10.1287/mksc.2023.1438
摘要
This research shows when, why, and how a research bias during the product development process can lead to increased or decreased likelihood of investing in inclusive product design.
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