款待
感知
忠诚
背景(考古学)
营销
心理学
酒店业
业务
服务(商务)
广告
性少数派
性取向
公共关系
社会心理学
旅游
政治学
古生物学
神经科学
法学
生物
作者
Heejung Ro,Marryam Khan
标识
DOI:10.1016/j.ijhm.2022.103181
摘要
Despite the suggested efficacy of LGBT friendly practices and engagement in building customer loyalty, little attention has been paid to LGBT friendliness within the hospitality service marketing research. This research examines the impact of a hotel company's LGBT friendliness on sexual minority customers' perceptions of the hotel and their future intentions to stay in a service encounter context. When a hotel is perceived as being LGBT friendly by sexual minority customers, the overall perception of the hotel and future stay intentions are increased; however, sexual minority customers do not necessarily take negative/positive attitudes and behaviors of service employees into consideration in interpreting a hotel company's LGBT friendliness
科研通智能强力驱动
Strongly Powered by AbleSci AI