Advancing Research on Cognitive Processes in Social and Personality Psychology

We provide a primer on a hierarchical extension of the drift diffusion model (DDM). This formal model of decisions is frequently used in the cognitive sciences but infrequently used in social and personality research. Recent advances in model estimation have overcome issues that previously made the hierarchical DDM impractical to implement. Using examples from two paradigms, the first-person shooter task and the flash gambling task, we demonstrate that the hierarchical DDM can provide novel insights into cognitive processes underlying decisions. Finally, we compare the DDM to dual-process models of decision-making. We hope this primer will provide researchers a new tool for investigating psychological processes.