Disappearing culture? Globalisation and a Canary Island fishing community

This article looks at a Canary Island fishing community, examining its interactions with global processes that are seen as part of a development stretching back to the first Spanish colonisers. The focus is on recent events including tourism, and the article depicts the fishing culture and analyses whether such a thing can be said to be disappearing. It is argued that the indigenous individuals, foreign settlers and tourists involved are all active agents in the globalisation process. Furthermore, the particular type of tourism has specific influences that are broad and deep and impact on the local economy, gender roles, relationships, and attitudes towards the environment and business strategies. The identity of the village is also examined and found to retain its links with fishing. However, some elements of the local culture are certainly disappearing. Although in contrast, other elements have been strengthened by global processes.