Brand Equity as a Signaling Phenomenon

Journal of Consumer PsychologyVolume 7, Issue 2 p. 131-157 Original Research Article Brand Equity as a Signaling Phenomenon Tülin Erdem, Corresponding Author Tülin Erdem erdem@haas.berkeley.edu Haas School of Business, University of California, BerkeleyRequest for reprints should be sent to Tiilin Erdem, Haas School of Business, University of California, Berkeley, CA 94720-1900.Search for more papers by this authorJoffre Swait, Joffre Swait University of Florida and Advanis IncSearch for more papers by this author Tülin Erdem, Corresponding Author Tülin Erdem erdem@haas.berkeley.edu Haas School of Business, University of California, BerkeleyRequest for reprints should be sent to Tiilin Erdem, Haas School of Business, University of California, Berkeley, CA 94720-1900.Search for more papers by this authorJoffre Swait, Joffre Swait University of Florida and Advanis IncSearch for more papers by this author First published: 25 January 2008 https://doi.org/10.1207/s15327663jcp0702_02Citations: 1,054AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinked InRedditWechat Volume7, Issue21998Pages 131-157 RelatedInformation