A Comparative Analysis of Multi-dimensional Factors Affecting Rural Festival : Focused on the comparison between Yeongdong-gun and Geumsan-gun

With the expansion of big cities and the possibility of the disappearance of small provincial cities increasing, the regional festival, which is held in the rural areas, plays a very important role as a regional tourism and promotion strategy. In particular, there is a need to look at the problem environment of the current rural festival, which forms a pillar of tourism in rural areas. In addition, a turning point is required to break down the manners of the annual Rural Community Festival, which has been operated on a regular basis, and to add vitality to the Rural Community Festival by finding a determinant that impedes the development of the Rural Community Festival. For this, it is necessary to find out whether the multi-sided factors in rural communities are ffecting the current rural festivals. In this study, the analysis of the multi-sided factors in rural areas where the environment in the rural areas held by Geumsan County in South Chungcheong Province and Yeongdong County in North Chungcheong Province affects the regional festivals and the comparison of the differences between the two regions was made.The important findings of this study showed that the exploratory factor analysis in rural areas showed that the determinant influencing regional festivals held in Yeongdong County, North Chungcheong Province, the purpose of the study, and Geumsan County, South Chungcheong Province, was a "deterioration of growth momentum." Yeongdong County in North Chungcheong Province and Geumsan County in South Chungcheong Province, among other factors, have been analyzed that the long-term strategy of rural areas is an important factor for regional festivals, and among the "decrease in growth momentum," the "difference in income of residents," the "future food problem in rural areas" and the "continued population reduction" have been analyzed as important determinants affecting the rural festivals, which are the most important factors for the future growth of rural areas.