放置品牌
地方感
地点标识
自然(考古学)
自然景观
感觉
放置附件
感知
质量(理念)
身份(音乐)
地理
城市景观
美学
旅游
广告
社会学
心理学
环境规划
业务
城市规划
土木工程
社会心理学
工程类
经济地理学
艺术
考古
哲学
神经科学
认识论
作者
Hawzhin Falahatkar,Behnaz Aminzadeh
标识
DOI:10.1080/01426397.2018.1560401
摘要
This research investigates the influence of sense of place on the city's branding through examining the significance of the natural landscape as an effective factor in the formation of the cognitive images of urban residents and visitors. For this purpose, a theoretical framework was made based on the literature review of place branding and the quality of sense of place, and next, in the experimental section of the research, the needs, preferences, perceptions, and feelings of Sanandaj residents and visitors have been investigated by conducting 41 semi-structured interviews. The result shows that, although urban natural landscape is an identifying feature that may turn into the city brand, sensing the quality of place by the residents and tourists through tangible and intangible factors are also effective factors in forming the city's identity and image and thus the quality of city branding.
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