A Study on the Interior Image Preference of Tea-House Potential Customers

The purpose of this study is to find out the interior image preference the characteristic of subjects and to provide it as basic data for the interior design plan of a tea-house. This deta were collected through a survey and the respondents included 237 males and females. The contents of the survey consisted of the socio-demographic characteristics, the tea drinking behavior, the tea drinking space, the usage motivation, and the preferred interior. The analysis performed included one-way layout, factor analysis, t-test, scheffe test through SPSS program. The most important factors influencing the interior design preference are the color scheme. And there was a slight difference in the interior image preference according to the usage motivation level. As a result of the analysis, the respondents perceived the interior of the tea-house as five factors which is elegant, delicate, natural, graceful and simple. There was no statistical significance in the interior preference within different respondents. As the survey is limited in Ulsan area and as the interior image is only answered through the adjective form vocabulary, some limitations exist. It is necessary to do further research on matching the preferred adjective form image of the potential customer to the components of the actual space. Advancing on that, the preference of interior images of tea-house and more specific interior design guidelines should be investigated and researched.