前景理论
损失厌恶
彩票
框架效应
框架(结构)
逻辑等价性
冒险
感知
计量经济学
心理学
社会心理学
经济
微观经济学
数学
工程类
离散数学
神经科学
结构工程
等价(形式语言)
说服
作者
Vasilije Gvozdenović,Kaja Damnjanović
出处
期刊:Primenjena psihologija
[Faculty of Philosophy, University of Novi Sad]
日期:2016-04-07
卷期号:9 (1): 83-83
被引量:2
标识
DOI:10.19090/pp.2016.1.83-100
摘要
Framing effect, which refers to preference reversal due to different descriptions of the same outcome, is examined through risky choice tasks, in which experimental reference point is typically positioned in win-area (situation of lottery). The aim of the conducted study was to examine a framing effect pattern as a function of the level of risk in risky options when experimental reference point is positioned in loss-area (paying a bill). Results show general loss aversion in monetary domain, which is in an accordance with previous studies. Frame influences decisions in the situations when possibility of total loss (level of risk) is perceived as relatively low. Interpretation of these results leads to the conclusion that the probability and reference point determine framing effect. In win-area, frame influences decisions on the highest levels of probability, and, vice-versa, in loss-area, frame influences decisions on the lowest levels of probability. Results confirm notion that risk-aversion is dependent upon a decision-maker’s perception of spending (an investment or a loss). Although observed risk-seeking decisions in negative frame and different decision patterns in loss and win areas can be explained by the model of cumulative prospect-theory, influence of different experimental reference point can not.
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