Discerning the effect of privacy information transparency on privacy fatigue in e-government

Privacy information transparency is generally considered desirable and should be enabled and upheld. It has gained increasing attention giving the emergence of new information technologies and their affordances for e-governance and governments. This study examines the proposition that privacy information transparency is amiable to mitigating privacy fatigue in e-government. The study identifies the antecedents of privacy information transparency of an e-government website, and its influence on privacy fatigue manifested in emotional exhaustion and cynicism. A survey conducted in Cyprus harnessed user responses, and the data analyzed using a partial least square structural equation analysis method. Findings reveal that; (1) user data collection and data use information aspects of online privacy significantly impact privacy information transparency; and (2) privacy information transparency positively impacts both cynicism behaviour and emotional exhaustion. This study extends the concept of privacy fatigue into e-government and contributes to an empirical evaluation of its relationship with privacy information transparency.