Creative consumers and experiential benefits and outcomes of upcycling end-of-life products

This study investigates the influence of creative self-efficacy on experiential benefits and outcomes of upcycling and upcyclers' intentions to promote the practice to others. An online survey of 424 upcyclers was conducted. PLS-SEM was used to test mediating effects of experiential benefits on the relationship between creative self-efficacy and upcycling outcomes. The findings support mediating influences of benefits on upcycling outcomes, including public and private accomplishment and creative identity, and the relationship between outcomes and intentions to promote upcycling. This study advances knowledge of the role of consumer creativity on upcycling, both of which are understudied topics in consumer behavior.