Instagram and TikTok Flow States and Their Association with Psychological Well-Being

Despite their growing popularity, little research has focused on the association between Instagram and TikTok use and psychological well-being. Informed by Uses and Gratifications Theory, the present study investigates the flow states experienced when using each social media platform and whether these flow states differentially impact user well-being. A flow state is achieved when people are so engrossed in an activity that little else seems to matter to them and they will often continue the activity despite its negative consequences. Based upon a survey of adult Instagram (n = 195, Mage = 38) and TikTok users (n = 225, Mage = 37), the present study identified four unique clusters of users for both platforms based upon the levels of five flow dimensions: focused attention, curiosity, enjoyment, telepresence, and time distortion. Results found that TikTok users reported higher levels of overall flow than Instagram users. TikTok users also reported higher levels of the flow dimensions "enjoyment" and "time distortion." The flow dimension of "telepresence" (immersion in a world created by the social media application) for both TikTok and Instagram users was associated with higher levels of depression and anxiety. These social media may provide an escape from everyday worries for users, although a suboptimal coping strategy. Whether Instagram and TikTok use are but "improved means to an unimproved end" is an important question that requires additional research.