Volunteer leadership: A silent factor in student volunteer retention

Abstract Despite the growing interest in student volunteerism, few students volunteer, and volunteer organisations struggle to retain those who do. We explore motivating factors, expectations, and demotivating factors as they relate to retention in student volunteerism Participants were selected from six volunteer projects associated with three South African universities in the Western Cape region. Seventy active volunteers ( N = 70) responded to four open‐ended questions, analysed using thematic analysis. Volunteer leadership is central to student volunteers' expectations and demotivating factors. Good leadership fulfilled student volunteers' expectations, but student volunteers were demotivated in the face of poor leadership. Six indicators of good leadership were identified. This included efficiency, regular and effective communication, being organised, passionate, and dedicated along with being supportive and facilitating volunteer growth. We argue for the importance of including contextual factors such as volunteer leadership when designing a student volunteer retention framework.