Fast and Fragile

Numerous studies suggest that processing verbal materials containing negations slows down cognition and makes it more error-prone. This suggests that processing negations affords relatively nonautomatic processes. The present research studied the role of two automaticity features (processing speed and resource dependency) for negation processing. In three experiments, we tested the impact of verbal negations on affective priming effects in the Affect Misattribution Paradigm. Going beyond previous work, the results indicate that negations can be processed unintentionally and quickly (Experiments 1 and 2). In Experiment 3, negations failed to qualify affective priming effects when participants' working memory was taxed by memorizing an eight-digit number. In sum, the experiments suggest that negations can be processed unintentionally, very quickly, but that they rely on working-memory resources.