A Study on the Placeness Formation Factors of the Multiplex Cultural Space by Utilizing Unused Space

In this study, placeness of the multiplex cultural space utilizing unused space is analyzed. To this end, some factors that affect formation of the placeness of the multiplex cultural space is identified. Then it is investigated that how the placeness formation factors affect the value of the place felt by visitors through their place attachment. In addition, it is analyzed that how these factors affect customers' revisit intention to the place. It is identified that there are three factors, physical, behavioral and meaningful factor affecting formation of the placeness of the multiplex cultural space. It is also turned out that the value of the place consisted of two components, functional and emotional value. Analysis result shows that two of the three placement formation factors, behavioral and meaningful factors, affect visitors’ perception of the place value through the place attachment while the physical factor affect it directly. Finally, it turns out that consumers' perception of the place values have a positive effect on their revisit intention to the place. Results of this study can be used to establish effective strategies and useful guidance for unused space based multiplex cultural space development.