付款
药方
业务
广告
营销
互联网隐私
精算学
财务
医学
计算机科学
护理部
作者
Tong Guo,S. Sriram,Puneet Manchanda
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2020-05-01
卷期号:39 (3): 516-539
被引量:46
标识
DOI:10.1287/mksc.2019.1181
摘要
Disclosing marketing payments to physicians resulted in a robust decline in both branded and generic prescriptions in three best-seller classes, likely because of physician self-monitoring.
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