双灵巧性
业务
知识管理
价值(数学)
价值创造
组织承诺
组织绩效
过程管理
产业组织
心理学
营销
计算机科学
社会心理学
机器学习
作者
Maria Sarmento,Cláudia Simões,Luís Filipe Lages
标识
DOI:10.1016/j.indmarman.2024.02.010
摘要
By integrating the management literature within the marketing field, this study draws on ambidexterity theory and marketing co-creation and service dominant (S-D) logic, to develop a research framework that establishes the effects of organizational ambidexterity and organizational co-creation on organizational performance. It further compares the effect of organizational ambidexterity on organizational co-creation in small and medium size enterprises (SMEs) and large companies. The framework was tested in a survey applied to 324 top managers and senior executives. Findings reveal a positive effect of organizational ambidexterity on co-creation, with the outcome being significantly higher in large companies than in SMEs. Moreover, the effect of organizational ambidexterity on performance is mediated by co-creation.
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