Research on the impact of enterprise digital transformation on the enhancement of export competitiveness

In recent years, China's foreign trade has made remarkable achievements, but at the same time, Chinese enterprises face increasingly fierce international competition. In the past, most domestic enterprises relied on low-cost strategies to participate in price competition, which resulted in a long lack of core technologies of Chinese enterprises and the lack of R & d and innovation ability, which also made a large gap between the quality of export products of Chinese enterprises and developed countries. Therefore, how to improve the quality of China's export and thus enhance its export competitiveness has become an urgent problem to be solved. The rapid development of digital technology makes enterprises face an unprecedented situation. Digital technology has the advantages that other traditional factors of production do not have, and can promote the transformation and upgrading of traditional industries, promote the innovative development of enterprises, and stimulate the development vitality of market entities. However, digital transformation has not achieved all-round popularization and application in most Chinese enterprises. Therefore, digital transformation has become the realistic demand and the requirement of The Times for Chinese manufacturing enterprises to improve the quality of their export products. Therefore, this paper explores the mechanism of how to improve the export competitiveness of enterprises, which is of great significance for enhancing the new power of China's foreign trade, consolidating the development foundation of foreign trade and improving the quality of China's foreign trade.