Abstract Oxidative transformation of phenols is an efficient route towards the production of moieties for naturally occurring quinones with a wide range of biological activities. Silica supported Ru−Bi catalysts were prepared by microwave‐assisted loading (MW) and deposition (DP) methods. The as‐prepared catalysts were characterized by XRD (X‐ray diffraction), N 2 physisoption, SEM (Scanning electron microscopy), TEM (Transmission electron microscopy) and XPS (X‐ray photoelectron spectrometry) techniques. Catalysts with low Bi loading, 5 %Ru‐1 %Bi, have narrow particle size distributions that correspond to an average particle size of 2.21–2.59 nm. 5 %Ru‐5 %Bi catalysts consist of Ru−Bi nanochains. The outcome of the catalytic oxidation of 2,3,5‐trimethylhydroquinone ( TMHQ, 1 ) to 2,3,5‐trimethyl‐1,4‐benzoquinone ( TMBQ, 2 ) depends on the catalyst preparation method, promoter loading, solvent and temperature used. MW‐5Ru1Bi is the most active catalyst with conversions that range between 99–100 % at both room temperature (r.t) and under refluxing MeNO 2 and MeOH. The highest yields of TMBQ (100 %) were obtained over MW‐5 %Ru‐1 %Bi and DP‐5 %Ru‐5 %Bi catalysts.