The influence of lexical word properties on selective attention to emotional words: Support for the attentional tuning of valent word forms

Using event-related potentials, it was found that selective attention to valence facilitates early affective discrimination of words with task-relevant valence and inhibits affective processing of words with task-irrelevant valence. This attention-based modulation of affective processing presumably relies on prior associative learning linking visual word forms with their affects. To investigate this hypothesis, we employed a valence-detection task and manipulated lexical (length, frequency) and affective (arousal) word features. Since we assumed that these features strongly influence the strength of visual form-affect associations, we expected them to play a crucial role in early affective discrimination. Fifty-eight participants made speeded responses only to words of one predefined target level of valence (negative, neutral, or positive), which varied across three blocks. As expected, the visual P1 component yielded greater valence discrimination for the target than for nontarget words. This interactive effect was most prominent for short, high-frequency and low-arousal words, respectively. Regarding the N170 component, low-frequency words showed higher amplitudes when they were either positive low-arousing or negative high-arousing compared with the other two sets of words, independently of target status. Additionally, an average-referenced EPN-like posterior negativity (150-270 ms) revealed a target-independent interaction between valence and arousal and increased amplitudes for negative target words. Results extend previous research in showing that particularly short and highly frequent valent word forms can be tuned by selective attention to valence, facilitating early affective discrimination. Finally, findings support the notion that valence and arousal interact during early preattentive, bottom-up processing which is interpreted within the valence-arousal conflict theory.