Mapping the metaverse-sustainability nexus in hospitality and tourism: a bibliometric approach

Purpose The metaverse is a transformative platform with the potential to reshape hospitality and tourism by promoting sustainable practices. Despite growing interest, the connection between the metaverse and sustainability remains unclear. This study aims to uncover the structure of this domain, offering insights into emerging research within the hospitality and tourism context. Design/methodology/approach The study applied bibliometric analysis to examine 246 articles in the Web of Science (WoS) and Scopus databases, spanning the period from 2011 to 2024. Network analysis was then performed using VOSviewer as part of the evaluation process. Findings The major findings comprise the leading authors, countries, journals, research developments, and future research directions in the relevant field. Finally, we categorized the study into three main streams: (1) “Technological Advancements in Sustainable Tourism,” (2) “Geospatial Technology and Sustainable Development in Hospitality and Tourism,” and (3) “Immersive and Sustainable Tourism Experiences in the Metaverse.” Originality/value This study is one of the first to offer a thorough and holistic bibliometric review of the nexus between the metaverse and sustainability in hospitality and tourism, which will guide the exploration of uncharted aspects of the field.