范围(计算机科学)
社会化媒体
奖学金
社会学
数据收集
光学(聚焦)
国家(计算机科学)
数据科学
定量研究
公共关系
知识管理
政治学
计算机科学
社会科学
万维网
光学
物理
算法
程序设计语言
法学
作者
Thilo Kunkel,Heather Kennedy,Bradley J. Baker,Jason P. Doyle
出处
期刊:International Journal of Sport Communication
[Human Kinetics]
日期:2023-09-01
卷期号:16 (3): 344-351
标识
DOI:10.1123/ijsc.2023-0123
摘要
Social media has changed how sport organizations and individuals in the sport industry communicate and conduct business. The increase in the number, complexity, and capabilities of platforms provides ample opportunities and data for researchers to employ quantitative research methods. In this article, we provide an overview of the state of scholarship by conducting a scoping review of sport social media research published between 2010 and 2022 with a focus on articles based on quantitative data. We then critically discuss four areas that present opportunities for improvement— scope, theory, data collection, and data analysis. Based on these four areas, we introduce the social media research framework to guide future social media research in sport. Within the social media research framework, we outline three focal areas of research— people, spaces, and technologies —and suggest examining these areas simultaneously, rather than in isolation, as well as their intersections in the sport industry.
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