仿形(计算机编程)
广告
业务
营销
产业组织
数据科学
计算机科学
操作系统
作者
Nico Neumann,Catherine E. Tucker,Timothy Whitfield
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2019-10-02
卷期号:38 (6): 918-926
被引量:40
摘要
This paper shows that audience segments that are sold by data brokers for the purpose of ad targeting are often surprisingly inaccurate.
科研通智能强力驱动
Strongly Powered by AbleSci AI