The psychology of sunk cost

沉没成本 心理学 投资(军事) 经济 社会心理学 微观经济学 社会成本 政治学 政治 法学
作者
Hal R. Arkes,Catherine Blumer
出处
期刊:Organizational Behavior and Human Decision Processes [Elsevier]
卷期号:35 (1): 124-140 被引量:2369
标识
DOI:10.1016/0749-5978(85)90049-4
摘要

The sunk cost effect is manifested in a greater tendency to continue an endeavor once an investment in money, effort, or time has been made. Evidence that the psychological justification for this behavior is predicated on the desire not to appear wasteful is presented. In a field study, customers who had initially paid more for a season subscription to a theater series attended more plays during the next 6 months, presumably because of their higher sunk cost in the season tickets. Several questionnaire studies corroborated and extended this finding. It is found that those who had incurred a sunk cost inflated their estimate of how likely a project was to succeed compared to the estimates of the same project by those who had not incurred a sunk cost. The basic sunk cost finding that people will throw good money after bad appears to be well described by prospect theory (D. Kahneman & A. Tversky, 1979, Econometrica, 47, 263–291). Only moderate support for the contention that personal involvement increases the sunk cost effect is presented. The sunk cost effect was not lessened by having taken prior courses in economics. Finally, the sunk cost effect cannot be fully subsumed under any of several social psychological theories.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
Airy完成签到,获得积分10
1秒前
正直念柏完成签到,获得积分10
2秒前
生动的千柳完成签到,获得积分10
2秒前
3秒前
123发布了新的文献求助10
3秒前
5秒前
常乐的大宝剑完成签到,获得积分10
5秒前
5秒前
泰勒完成签到,获得积分10
6秒前
6秒前
风青睐发布了新的文献求助20
6秒前
7秒前
7秒前
哇呀呀完成签到 ,获得积分10
7秒前
正直念柏发布了新的文献求助10
7秒前
寸马豆人完成签到,获得积分10
8秒前
gyl发布了新的文献求助10
8秒前
123完成签到,获得积分10
9秒前
深情安青应助科研通管家采纳,获得10
9秒前
迟大猫应助科研通管家采纳,获得10
9秒前
思源应助科研通管家采纳,获得10
9秒前
赘婿应助科研通管家采纳,获得10
9秒前
9秒前
9秒前
Hello应助科研通管家采纳,获得50
9秒前
wy.he应助科研通管家采纳,获得10
9秒前
彭于晏应助科研通管家采纳,获得10
9秒前
迟大猫应助科研通管家采纳,获得10
9秒前
10秒前
10秒前
10秒前
10秒前
33完成签到,获得积分10
12秒前
felix发布了新的文献求助10
12秒前
整齐的涵雁完成签到 ,获得积分10
12秒前
scott完成签到,获得积分10
13秒前
iNk应助22222采纳,获得20
13秒前
陈__发布了新的文献求助10
13秒前
Sally发布了新的文献求助10
14秒前
15秒前
高分求助中
Production Logging: Theoretical and Interpretive Elements 2700
Les Mantodea de Guyane Insecta, Polyneoptera 1000
Structural Load Modelling and Combination for Performance and Safety Evaluation 1000
Conference Record, IAS Annual Meeting 1977 820
England and the Discovery of America, 1481-1620 600
電気学会論文誌D(産業応用部門誌), 141 巻, 11 号 510
Exploring the effects of an evidenced-based professional development programme on teaching and learning in Chinese kindergartens 500
热门求助领域 (近24小时)
化学 材料科学 生物 医学 工程类 有机化学 生物化学 物理 纳米技术 计算机科学 内科学 化学工程 复合材料 基因 遗传学 物理化学 催化作用 量子力学 光电子学 冶金
热门帖子
关注 科研通微信公众号,转发送积分 3576852
求助须知:如何正确求助?哪些是违规求助? 3146679
关于积分的说明 9466199
捐赠科研通 2848169
什么是DOI,文献DOI怎么找? 1565522
邀请新用户注册赠送积分活动 733061
科研通“疑难数据库(出版商)”最低求助积分说明 719572