The upside of acknowledging prejudiced behavior

What do people think of those who respond to confrontation by acknowledging personally prejudiced behavior? In six experiments ( N = 3344), people judged a man who made a prejudiced comment and responded to confrontation by acknowledging, denying, or, in some cases, saying nothing about his prejudice. Participants consistently evaluated someone who acknowledged prejudice as warmer, more moral, and ironically, less prejudiced than someone who denied. People also perceived acknowledging as more appropriate and less typical than denying regardless of whether the prejudice was racism or sexism. Moreover, men and women, White, Black, and Asian people alike evaluated acknowledgements more positively than denials. Evidence from multiple experiments suggests that people form more positive impressions of those who acknowledge than deny because acknowledgment signals more of a learning orientation to prejudice and intergroup relations. Although people frequently respond to confrontation by denying prejudiced behavior, there appears to be an upside to acknowledging.