业务
绿色消费
政府(语言学)
干预变量
概念模型
实证研究
可持续发展
变量
变量(数学)
营销
经济
微观经济学
社会学
政治学
计算机科学
生产(经济)
数学分析
人口
语言学
哲学
人口学
数学
认识论
数据库
机器学习
法学
作者
Kai Tan,Chengning Huang
出处
期刊:The EUrASEANs : journal on global socio-economic dynamics
[International College Suan Sunandha Rajabhat University]
日期:2023-09-11
卷期号: (5(42)): 117-127
被引量:2
标识
DOI:10.35678/2539-5645.5(42).2023.117-127
摘要
Green consumption is the main driving force for sustainable economic growth and the main factor for the high-quality economic development of various countries. Based on the S-O-R (stimulus-organism-response) theory, this paper constructs a conceptual model of green purchase intention with government support as an independent variable, green trust as an intermediary variable, and green purchase intention as a dependent variable. An empirical analysis has been carried out. The research shows that the government's material, informational, and emotional support all have a positive impact on consumers' green trust, and green trust plays a mediating role between government support and green purchase intention.
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