Hydrogen selective metallic membranes made of palladium and its alloys are superior to membranes made of other metallic materials due to their unique surface properties. However, the prohibitive cost of Pd has prevented their widespread application. Although the basic mechanisms are known, the link between hydrogen at the surface and that in the bulk has been missing to explain the prominent position of Pd. To provide the missing link between surface and bulk, we measured the hydrogen concentration and depth distribution on the downstream side of a Pd membrane at realistic permeation conditions (temperature and pressure) using a membrane electron spectroscopy setup. We find hydrogen in the vicinity of the surface with intermediate stability. In general, hydrogen on the surface is more stable and thus more concentrated than in the bulk. Subsurface hydrogen with intermediate stability mitigates the difference between surface and bulk concentration and thereby facilitates overall hydrogen permeation. The observations link the results of UHV-compatible hydrogen adsorption experiments with observations made on hydrogen permeation in membranes under technical conditions. Confirming this link enables the application of the wealth of surface science based knowledge to the optimization of hydrogen permeable membrane materials.