Toward Environmental Efficiency: Analyzing the Impact of Green Innovation Initiatives in Enterprises

ABSTRACT Green innovation initiatives (GIIs) in enterprises showcase the potential to revolutionize operational efficiency by minimizing environmental impact. By adopting sustainable practices and eco‐friendly technologies, businesses can streamline processes, reduce waste, and optimize resource utilization. The global imperative to address environmental challenges has fueled a rush forward in green innovation (GI) efforts within organizations. As enterprises navigate the path to sustainability, evaluating and enhancing the efficiency of GII become imperative for long‐term viability in an increasingly eco‐conscious marketplace. Therefore, this study investigates the effectiveness of GII within enterprises, aiming to assess their efficiency in promoting environmental sustainability. This investigation employed a questionnaire survey to collect primary data from a sample of 202 individuals. The data that were gathered was examined using SPSS statistical software. The findings reveal that GII in enterprises exhibit a notable improvement in overall performance. The result reveals that the allocation of resources for GI significantly affects the effectiveness of GII in enterprises. The study's novelty lies in assessing the effectiveness of GII in various organizations, providing a nuanced understanding of their impact on resource use, cost‐effectiveness, and environmental performance. The findings indicate that the level of employee engagement significantly enhances the efficiency of GII in enterprises. Furthermore, the result clarifies that the economic conditions (ECs) significantly influence the level of investment in GI by enterprises.