A study of the impact of ChatGPT self-efficacy on the information seeking behaviors in ChatGPT: the mediating roles of ChatGPT characteristics and utility

Purpose The purpose of this study was to examine the factors that influence the information seeking behaviors of ChatGPT users. Specifically, we investigated how ChatGPT self-efficacy, ChatGPT characteristics and ChatGPT utility affect the frequency and duration of information seeking via ChatGPT. We also tested the mediating roles of ChatGPT characteristics and utility in the relationship between ChatGPT self-efficacy and information-seeking behaviors. Design/methodology/approach This study adopts a quantitative approach and collects data from 403 ChatGPT users using an online questionnaire. The data are analyzed using linear regression and structural equation modeling (SEM). Findings The linear regression analyses revealed that ChatGPT self-efficacy is positively and significantly related to the information seeking behaviors in ChatGPT. Second, mediation analyses also showed that ChatGPT characteristics and utility significantly mediate the relationship between ChatGPT self-efficacy and information-seeking behaviors in ChatGPT independently and sequentially. Originality/value This study is the first to investigate the factors and mechanisms that influence information-seeking behaviors in ChatGPT, a new phenomenon in the media landscape. The findings in this study suggest that ChatGPT self-efficacy acts as an important motivator for information-seeking behaviors in ChatGPT and that ChatGPT characteristics and utility provide information regarding potential mechanisms in the relationship between ChatGPT self-efficacy and information-seeking behaviors in ChatGPT. The study contributes to the literature on information seeking, self-efficacy and generative AI.