衡平法
感知
数据库事务
公平理论
产品(数学)
心理学
交易成本
业务
营销
微观经济学
社会心理学
经济
数学
计算机科学
经济正义
政治学
神经科学
程序设计语言
法学
几何学
作者
Richard L. Oliver,John E. Swan
摘要
Prior work on the equity and disconfirmation determinants of transaction satisfaction was extended to product satisfaction. Based on perceptions of inputs and outcomes of buyer, dealer, and salesperson, two subtractive versions of the equity formula—absolute equity difference and equity advantage—were tested with fairness and preference as mediating variables. Both variables were related only to the equity advantage formula, and disconfirmation and fairness were shown to be distinct components of post-transaction dispositions. Moreover, product satisfaction was shown to be a function of product disconfirmation, complaining, and satisfaction with the dealer. The latter apparently mediates both fairness and salesperson satisfaction.
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