Exploring the role of experience intensification autobiographical memory and nostalgia in the relationship between experience and behavioural intention

This study extends the stimulus-organism-response framework of Mehrabian and Russel on the theme park environment. Visitor's overall experience and experience intensification were assessed as stimuli that influenced their memory and nostalgia (organism) and behavioural intention (response). Samples have been collected from India's 360 theme park visitors and finding confirmed that the visitor's overall experience has positively influenced experience intensification and experience intensification has a positive effect on memory and nostalgia, and both influences behavioural intention. The study also explored the mediating effect of experience intensification, nostalgia, and memory.