旅游
期望理论
营销
心理学
广告
技术接受与使用的统一理论
独创性
结构方程建模
背景(考古学)
业务
社会心理学
计算机科学
地理
创造力
机器学习
考古
作者
WU Xiao-hong,Ivan Ka Wai Lai
出处
期刊:Journal of Hospitality and Tourism Technology
[Emerald (MCB UP)]
日期:2021-06-21
卷期号:12 (3): 454-470
被引量:39
标识
DOI:10.1108/jhtt-03-2020-0054
摘要
Purpose The purpose of this paper is to examine the factors that influence mainland Chinese film tourists’ behavioural intention in accepting an augmented reality (AR) feature film character-related tour APP (an IfilmAR-tour-APP) based on an extension of unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach Systematic sampling was used to collect data; 360 valid questionnaires were collected from mainland Chinese film tourists visiting Macau. Partial least squares structural equation modelling (PLS-SEM) was applied to analyse the data. Findings The findings indicated that performance expectancy, effort expectancy, social influence, celebrity involvement and personal innovativeness have a significant impact on mainland Chinese film tourists’ behavioural intention in accepting the IfilmAR-tour-APP, while facilitating conditions do not significantly affect tourists’ behavioural intention. Furthermore, the study revealed that effort expectancy, celebrity involvement and personal innovativeness positively influence performance expectancy in the use of an IfilmAR-tour-APP. Practical implications The findings of this study provide implications for AR tour APP developers which will help them to enhance their designs, and for the governments of tourist destinations to formulate their promotion strategies in developing niche tourism. Originality/value This study extended the application of UTAUT to tourism technology by introducing two personality traits in the context of AR tour APPs for film-induced tourism. This research contributes to niche tourism research by linking niche tourism and tourism technology.
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