聊天机器人
业务
营销
计算机科学
人工智能
广告
产业组织
互联网隐私
作者
Xueming Luo,Siliang Tong,Zheng Fang,Zhe Qu
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2019-09-20
被引量:546
标识
DOI:10.1287/mksc.2019.1192
摘要
Chatbot identity disclosure negatively affects customer purchases because customers perceive the disclosed bot as less knowledgeable and less empathetic.
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