Performance Effects of Internationalization: Contingency Theory Analysis of Russian Internationalized Firms

ABSTRACT The relationship between internationalization and performance has attracted researchers’ attention for more than 40 years, producing contradictory results. Research on emerging-market (EM) multinationals’ performance has not added much clarity to the issue. Although contingency theory is widely applied in management research to explain superior organizational performance as a direct result of a ‘fit’ between structure, strategy, and environment, there has been little effort in extending the notion of strategy-structure-environment fit to include internationalization. We address this limitation by offering a comprehensive analysis of Russian internationalized firms’ performance, which reflects the complexity of strategic and structural changes that Russian firms make during internationalization. We use survey data on 213 predominantly private and mature firms to examine whether the alignment of a multitude of strategic and structural choices in a specific context matters for subsequent performance. We apply a fuzzy-set Qualitative Comparative Analysis (fsQCA) and find several distinct types of ‘fit’ that positively affect Russian internationalized firms’ performance.