Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

Journal Article Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers? Get access Ji Kyung Park, Ji Kyung Park Search for other works by this author on: Oxford Academic PubMed Google Scholar Deborah Roedder John Deborah Roedder John Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 37, Issue 4, December 2010, Pages 655–669, https://doi.org/10.1086/655807 Published: 06 July 2010