构思
文件夹
产品(数学)
单位(环理论)
业务
竞赛(生物学)
多样性(控制论)
新产品开发
计算机科学
营销
产品创新
价值(数学)
产业组织
财务
生物
机器学习
生态学
数学
心理学
数学教育
人工智能
认知科学
几何学
作者
Karl Werder,Stefan Seidel,Jan Recker,Nicholas Berente,John G. Gibbs,Nouredine Abboud,Yossef Benzeghadi
标识
DOI:10.1177/0008125620915290
摘要
To stay ahead of the competition, firms must continuously learn from their customers and swiftly adopt those lessons to improve their products. A unit at Ubisoft, a leading game publisher headquartered in Paris, has established a three-pronged approach to drive product innovation based on three practices: data-driven exploration, data-augmented ideation, and data-informed validation. By establishing processes and capabilities for these practices and blending them in a portfolio approach to product design, they maximize the value generation potential of the data at their disposal. Product development in a variety of industries can benefit from the lessons of these data-oriented innovation practices.
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