Testing the efficacy of exposure to environmentally themed video in fostering pro-environmental intentions

In the contemporary context, the significance of environmental challenges arising from human-environment interaction cannot be overstated. Increasingly, research is dedicated to comprehending measures that can be taken to mitigate and rectify the impacts of environmental issues through individual actions. Intentions are an important predecessor of behavior, but there exists a notable absence of a cohesive synthesis regarding the determinants of pro-environmental intentions across diverse paradigms and strategies for inducing change in these intentions. However, research across diverse disciplines indicates that video and graphic exposure hold significant promise for catalyzing pro-environmental initiatives. Yet, there is a paucity of studies exploring the optimal strategies for leveraging these communication and organizational tools effectively. The purpose of this study is to add to the growing body of knowledge by examining the effectiveness of video exposure in promoting pro-social intentions. Consequently, the implementation of a video-based exposure resulted in inducing pro-environmental intentions within the sampled population.