The Self-Promotion Boost: Positive consequences for observers of high-rank self-promoters.

This research examines how self-promotion conducted by relatively higher ranked individuals affects observers' affect and motivation. We developed and tested the idea of a Self-Promotion Boost-superior self-promoters inspire lower ranked observers by sharing achievement-related information that reflects opportunities to succeed in relevant domains, eliciting high-activation positive affect and greater motivation. Results from nine experimental studies (total