功能可见性
概念化
社会化媒体
情感(语言学)
背景(考古学)
用户参与度
媒体内容
心理学
价值(数学)
内容(测量理论)
社会学
计算机科学
人机交互
万维网
多媒体
沟通
古生物学
人工智能
数学分析
机器学习
生物
数学
作者
Christiane Lehrer,Ioanna Constantiou,Christian Matt,Thomas Heß
标识
DOI:10.25300/misq/2023/17085
摘要
User engagement, a key factor in the success of social media platforms, has long been based on permanent content. A recent paradigm shift in platform design has led large social media providers to implement ephemerality features that by default make shared content disappear after a certain amount of time. However, very little is known about how ephemerality features affect user engagement and behavior in social media. Drawing upon the technology affordance perspective, we conducted a qualitative multimethod study involving individual interviews and focus groups. Our findings show that the affordances arising from features with varying degrees of ephemerality (i.e., snaps and stories) differ from those of permanent content features in terms of self-presentation, browsing others’ content, and communication. Adopting a multidimensional conceptualization of user engagement, we show the positive (e.g., more content sharing) and negative (e.g., cognitive burden from context loss) effects for snaps and stories that should be cautiously considered by social media platforms aiming to introduce such features. Finally, we reveal new user behaviors that relate to sharing snapshots of fleeting value as snaps or experiences of transient value as stories.
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