Everyday geoeconomics explores the often overlooked yet prevalent influence of geoeconomic forces on the daily lives of individuals and communities. This essay examines how economic strategies made at national and transnational levels resonate within local contexts, shaping consumption patterns, labour markets and socio-cultural dynamics. This reveals the intricate interplay between macroeconomic policies and their micro-level consequences on households and businesses, as well as ways in which actors manage their interests upwards within the context of an increasingly strategic global economy. Foregrounding local responses not only acknowledges geoeconomics’ tangible impacts, but also re-examines the methods in research on geoeconomics. Recognizing the significance of an everyday geoeconomics is essential for crafting inclusive policies that address the needs and aspirations of diverse populations.