Innovation of product packaging design based on visual communication from a digital perspective

Abstract Innovative product packaging design is designed to build brand image, increase product sales, and thus enhance economic benefits. This paper explains the principle of the XGBoost algorithm from a digital perspective and gives the basic framework. Then the original objective function of XGBoost is approximated and expanded using Taylor’s formula to create the XGBoost classification model, and the performance is evaluated for this model. The XGBoost classification model was used to analyze the data of visual communication appositeness to the production of article shell, including the innovative design of production of article shell illustration and the innovation of visual elements. Among the illustration innovation designs, the illustration designs of life scenes, traditional patterns, famous paintings, and rui animals increased by 44.06%, 42.95%, 66.27%, and 94.25%, respectively. Among the innovation of visual elements, there are six influential elements of product packaging box form, packaging opening method, and packaging material, namely emotional, aesthetic, interesting, interactive, green, and humanistic, accounting for 46.20%, 38.92%, 52.42%, 46.80%, 49.81%, and 42.86% respectively. Promote articles to get rid of traditional thinking packaging production of article shell visual communication under the digital perspective should be based on the reality of life, enhance the design sense of product packaging, and promote the improvement of economic benefits.