Funny Date, Creative Mate? Unpacking the Effect of Humor on Romantic Attraction

Extensive research shows that people are attracted to funny dating partners, with several competing, sometimes conflicting, explanations for why humor is strongly desired in a mate. The present research asks whether humor is interpreted as a reliable, hard-to-fake indicator of some other, valuable trait. Across six experiments, we manipulated humor in a hypothetical date, online dating profile, or video profile and asked which of several traits statistically linked to humor are reliably inferred about funny partners. Humor—specifically partners producing humor—consistently led to higher ratings of partner creative ingenuity. This effect was not moderated by gender, and mediated desirability for different types of partnership. Results further revealed stronger preference for a first-date activity requiring creative ingenuity with a funny versus non-funny partner. Humor may signal that a potential partner is skilled at creative problem-solving, which may be particularly important when considering various forms of partnership.