Relationship of Objectified Short-Form Videos Exposure to Satisfaction and Objectification in Relationships Among Chinese Women: A Pilot Study

Studies have indicated the impact of exposure to objectifying media on objectification and relationship satisfaction from a romantic context. This study examined the association between viewing objectified short-form videos and self-and partner-objectification (i.e., objectifying one's partner), as well as relationship satisfaction among Chinese women. The study participants comprised 241 Chinese women in romantic relationships who were recruited online. Participants completed measures of viewing objectified male and female videos, self-objectification (SO), partner-objectification (PO), and relationship satisfaction. The results showed a significant association between exposure to objectified female videos and SO, but not with relationship satisfaction. Exposure to objectified male videos was associated significantly with PO. The indirect effect of objectified male videos exposure on relationship satisfaction via PO was significant. This implies that PO plays an important role in relationship satisfaction as opposed to SO.