洗发水
护发
鉴定(生物学)
产品(数学)
广告
营销
工程类
心理学
业务
化学
数学
植物
几何学
高分子科学
生物
有机化学
出处
期刊:Springer eBooks
[Springer Nature]
日期:2010-09-23
卷期号:: 197-215
被引量:1
标识
DOI:10.1007/978-3-642-05067-1_19
摘要
This chapter attempts to familiarize the reader with the science of hair and hair care, while outlining approaches and techniques for evaluating both consumer and technical aspects of performance. The development of hair care products is strongly marketing driven, and consequently the language of the industry is that of the consumer. As such, despite the identification of now commonplace attributes, which are prominently displayed in packaging and advertising, there are often complex or muddled relationships back to the science. Here, an attempt has been made to present current thinking in these areas; while highlighting how a successful product is the combination of strong technical performance, good aesthetics, and a compelling marketing message.
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