Internet Research

LIS researchers have used the face-to-face focus group interview for many years. Other researchers have recently embraced a new rendition of the focus group—the online focus group. This article examines face-to-face and online focus group modes through a review of actual research experiences using the two approaches. Relevant literature is considered. Comparisons are then drawn as to similarities and contrasts in methodology, group dynamics, and group communication. Within this context, possible applications of the online focus group approach for library and information science researchers and practitioners can be considered. Rapid development of technology coupled with the face-to-face and the online focus group approaches may allow the creation and implementation of the hybrid version, the virtual focus group.