亲爱的研友该休息了!由于当前在线用户较少,发布求助请尽量完整地填写文献信息,科研通机器人24小时在线,伴您度过漫漫科研夜!身体可是革命的本钱,早点休息,好梦!

Consumer Characteristics, Social Influence, and System Factors on Online Group-Buying Repurchasing Intention

团购 采购 结构方程建模 技术接受模型 业务 营销 质量(理念) 广告 订单(交换) 心理学 可用性 计算机科学 哲学 认识论 财务 机器学习 人机交互
作者
Edward Wang,Nicole Pei-Yu Chou
出处
期刊:Journal of Electronic Commerce Research 卷期号:15 (2): 119- 被引量:102
链接
摘要

ABSTRACTOnline group buying (OGB) has recently captured the attention of academic researchers. Because of the lack of an integrated perspective of external variables in the technology acceptance model (TAM), we investigated the influence of consumer characteristics (economic shopping orientation and prior buying frequency), social influence factors (subjective norms and visibility), and system factors (system quality and information quality) on perceived usefulness (PU) and perceived ease of use (PEOU) of the OGB web site. We also examined the effects of PU and PEOU on attitudes and behavioral intention. We collected 1,163 useable questionnaires through a quantitative online survey, and used structural equation modeling (SEM) to analyze the data. The results show that, whereas economic shopping orientation, subjective norms, and information quality had a positive effect on PU, purchasing frequency and system quality affect the PEOU of the OGB web site. However, the relationship between visibility and PU was non-significant. We integrated consumer characteristics, social influence, and system factors in OGB research, and the findings can assist OGB administrators to improve their understanding of the attendant factors of PU and PEOU to form positive user attitudes toward OGB and increase their reuse and repurchasing intentions.Keywords: Online group buying; Technology acceptance model; Consumer characteristics; Social influence; System factors1. IntroductionThe main concept of group buying is that consumers recruit potential consumers to achieve a sufficient order volume for obtaining a discounted group price [Jing andXie, 2011]. Group buying is a common method used by consumers, but group buyers have previously been restricted to asking only peoplewith whom they are familiar to engage in group buying [Liao et al., 2012] .The practice of group buying has existed for many years, but the Internet has made it much more practical than before [Anand and Aron, 2003].By using the Internet, buyers with common interests can connect easily without the involvement of an established acquaintance or geographical limitations [Yuan, 2004] and, thus, OGBcan eliminate the restrictions of traditional group buying [Liao et al., 2012]. Research has suggested that online group-buying (hereafter, OGB)web sites are a particularly effective form of buying [Liao et al., 2012]. OGB web sites has therefore made rapid progress in recent years [Matsuo, 2009]. OGB web sites such as Groupon (www.groupon.com) and LivingSocial (www.livingsocial.com) negotiate with businesses to provide members with substantial discounts [Coulter and Roggeveen, 2012]. In addition to setting low prices to attract OGB web sites users and persuade them to purchase products and services, Ihergo (www.ihergo.com.tw), for example, updates product information daily, which includes multiple upcoming products and the main product features [Ku, 2012]. AlthoughOGB web sites have grown dramatically in the past several years in Taiwan (e.g., GOMAJI, Groupon, 171ife, Ihergo, GoodLife), retaining Web users who continue to use these sites isa critical concern for OGB managers.Increasingly more online consumers are attracted to OGB, causing widespread academic attention [Anand and Aron, 2003].Certain studies have focused on the price-discovery mechanism [Anandand Aron, 2003; Matsuo, 2009], whereas several consumer studies have focused on consumer motivations such as price advantage, discount amount, novelty, and extraordinary offers [ErdogmusandCicek, 2011], as well as gender difference in OGB buying preferences [Liao et al., 2012]. Despite these findings and their insights into OGB literature, research investigating factors that form positive consumer attitudes and intent to reuse OGB web sites is minimal. Based on our research, only one study has explored the factors affecting OGB behavioral intention [Tsai et al., 2011], and their findings indicated that perceived usefulness (PU) and perceived ease of use (PEOU) are antecedent factors of OGB intention. …
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
PDF的下载单位、IP信息已删除 (2025-6-4)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
雍雍完成签到 ,获得积分10
1秒前
量子星尘发布了新的文献求助10
2秒前
我是老大应助lf采纳,获得10
4秒前
5秒前
无问西东完成签到 ,获得积分10
7秒前
遗忘完成签到,获得积分10
8秒前
wafo完成签到,获得积分10
9秒前
易燃物品完成签到 ,获得积分10
20秒前
20秒前
jxp完成签到,获得积分10
21秒前
小透明发布了新的文献求助10
22秒前
lf发布了新的文献求助10
23秒前
努力加油煤老八完成签到 ,获得积分10
28秒前
ShiYanYang完成签到,获得积分10
29秒前
科西西完成签到,获得积分10
29秒前
30秒前
33秒前
六月初八夜完成签到,获得积分10
34秒前
在水一方应助nature采纳,获得10
34秒前
六道完成签到,获得积分10
36秒前
founder完成签到,获得积分10
37秒前
贰鸟应助和谐山灵采纳,获得10
37秒前
小乘号子发布了新的文献求助10
37秒前
founder发布了新的文献求助10
39秒前
41秒前
41秒前
汉堡包应助科研通管家采纳,获得10
41秒前
科研通AI5应助科研通管家采纳,获得10
41秒前
Hello应助科研通管家采纳,获得30
41秒前
星辰大海应助科研通管家采纳,获得10
41秒前
41秒前
44秒前
明亮的卿完成签到,获得积分10
47秒前
53秒前
orixero应助小程同学采纳,获得10
55秒前
小乘号子完成签到,获得积分10
56秒前
cc完成签到 ,获得积分10
1分钟前
王磊完成签到 ,获得积分10
1分钟前
二丙完成签到 ,获得积分10
1分钟前
Tendency完成签到 ,获得积分10
1分钟前
高分求助中
A new approach to the extrapolation of accelerated life test data 1000
Picture Books with Same-sex Parented Families: Unintentional Censorship 700
ACSM’s Guidelines for Exercise Testing and Prescription, 12th edition 500
Nucleophilic substitution in azasydnone-modified dinitroanisoles 500
不知道标题是什么 500
Indomethacinのヒトにおける経皮吸収 400
Phylogenetic study of the order Polydesmida (Myriapoda: Diplopoda) 370
热门求助领域 (近24小时)
化学 材料科学 医学 生物 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 遗传学 基因 物理化学 催化作用 冶金 细胞生物学 免疫学
热门帖子
关注 科研通微信公众号,转发送积分 3976600
求助须知:如何正确求助?哪些是违规求助? 3520689
关于积分的说明 11204470
捐赠科研通 3257316
什么是DOI,文献DOI怎么找? 1798683
邀请新用户注册赠送积分活动 877881
科研通“疑难数据库(出版商)”最低求助积分说明 806613