Inside Consumption

Section 1: Introduction 1 Inside consumption: new insights on what we buy and consume S. Ratneshwar and David Glen Mick Section 2: Consumer Approach and Avoidance Behaviors 2 Promotion and prevention in consumer decision making: the state of the art and theoretical propositions Michel Tuan Pham and E. Tory Higgins 3 Why and how consumers hope: motivated reasoning and the marketplace Gustavo E. de Mello and Deborah J. MacInnis 4 Death, where is thy sting? Mortality and consumer motivation in the writings of Zygmunt Bauman Darach Turley Section 3: Rules, Variety, and Flexibility in Consumer Choice 5 Making consumption decisions by following personal rules On Amir, Orly Lobel and Dan Ariely 6 Variety for the sake of variety? Diversification motives in consumer choice Barbara E. Kahn and Rebecca K. Ratner 7 Consuming fashion as flexibility: metaphor, cultural mood, and materiality Susan B. Kaiser and Karyl Ketchum Section 4: Sense and Sensibility in Consumption Decisions 8 A behavioral decision theory perspective on hedonic and utilitarian choice Uzma Khan, Ravi Dhar and Klaus Wertenbroch 9 Interplay of the heart and the mind in decision making Baba Shiv, Alexander Fedorikhin and Stephen M. Nowlis 10 Social marketing messages that may motivate irresponsible consumption behavior Cornelia Pechmann and Michael D. Slater Section 5: Consumer Identity: History and Virtuality 11 We are who we were: intergenerational influences in consumer behavior Elizabeth S. Moore and William L. Wilkie 12 The presentation of self in the information age John Deighton Section 6: Community and Culture in Valuing Brands 13 Communal consumption and the brand Albert M. Muniz, Jr. and Thomas C. O'Guinn 14 How societies desire brands: using cultural theory to explain brand symbolism Douglas B. Holt Section 7: Consuming Authenticity vs. Triviality 15 Transformations in consumer settings: landscapes and beyond George Ritzer, Michael Ryan and Jeffrey Stepnisky 16 Star gazing: the mythology and commodification of Vincent van Gogh Gary J. Bamossy Section 8: Commentaries 17 Conscious and unconscious processing in consumer motives, goals, and desires W. Fred Van Raaij and Gewei Ye 18 What consumers desire: goals and motives in the consumption environment Marsha L. Richins