Analysis about Tourist Behavior from Graffiti on the Great Wall

Tourist’s behavior is influenced by tourists themselves and objective environment which reflects the needs, attitudes and values of tourists, and also reflects the social cultural environment, management of scenic area and stimulate factors. Analysis about the feature of tourist’s behavior can be used to reveal the demands of tourists and intrinsic motivation, to understand the social background and environment. Finally, provide some reference to promote tourism values, standardize the order of travel behavior, make effective development of tourism resources, optimize the scenic area management and even innovate tourism products, and so on.